Privacy Policy

About Us

At Pivotal BI, we are committed to maintaining the trust and confidence of our visitors to our website. We do not sell, rent or trade email lists with other companies and businesses for marketing purposes.

About This Document

This Privacy Policy details when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure. This relates to the use of the website, and all information disclosed in communications between you and Pivotal BI Limited, such as via written correspondence, email, telephone systems, via social media or other online platforms, and face to face.

Information We Collect

Information is collected from you in the following circumstances:

  • when you provide it to us (e.g. by contacting us, submitting an enquiry on our website, signing up to our newsletters).
  • When you visit our website,, using cookies and related technologies.
  • Following your provision of your data for business purposes, when we are required to request information from other parties such as for fraud detection or credit checking requirements as part of the conducting of business with your organisation.

What Is This Information Used For?

The information we collect is used for one of the following purposes:

  • When consent has been granted by the data subject, to inform them of goods and services that may be of interest through email campaigns conducted by Pivotal BI Limited.
  • In order to correspond in the general conducting of business between you and Pivotal BI Limited.
  • In order to correspond when you have requested an enquiry into our services and products.
  • In order to profile the use of our website,, to understand visitor behaviour with regard to content therein. No personally identifiable information is collected by Pivotal BI Limited for this purpose.

Unsubscribing from our Mailing Lists

In compliance with UK Anti-Spam Laws, the Privacy and Electronic Communications Regulations 2003 and the EU’s General Data Protection Regulation (GDPR), subscribers are given the opportunity to unsubscribe at any time through an automated system. This process is detailed at the footer of each email campaign. Data subjects can also withdraw their consent to be contacted in this manner by contacting the data controller at the address given below.

Types of Data We Collect from You

Website Cookies

Our website use cookies and similar technologies to collect information. This includes information about pages viewed within our websites. Detailed information is set out in our Cookie Policy. You can access our cookies policy via this link: Please note that personally identifiable information is collected by these technologies.

Google Analytics

When someone visits we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. You can access the privacy policy of Google via this link:

Personally Identifiable Contact Information

When you correspond with Pivotal BI Limited, we will store personal names, addresses and contact information as required for the future communication. Some of the information we collect about you can be of a personally identifiable nature, meaning that this is information from which that individual person can be identified. This data is only collected from you when you provide it to us, when you contact us directly by email, phone, in writing, or via social media, when you order goods and services or any other means by which you provide personal information to us. No personally identifiable information is collected through our website cookies and related technologies. This information will be kept to a minimum as required for the legal basis of processing. The storage, processing and use of this information is governed by the GDPR.

Personally Identifiable Information and the General Data Protection Regulation (GDPR)

The GDPR, effective 25th May 2018 provides legal requirements for the use of personally identifiable information, safeguarding of this information, and sharing of this information with other parties.

Key Terms

Data Subject: The individual whose information is collected is referred to as the “data subject” in the GDPR documentation.

Data Controller: The owner of the data is referred to as the “data controller”. For the purposes of this document, the data controller is Pivotal BI Limited. The data controller is responsible for the safeguarding and management of this information.

Permitted Use of Personally Identifiable Information

In accordance with the GDPR, the processing of personally identifiable information is permitted and deemed lawful under the following conditions:

  • data subject has given consent to the processing of his or her personal data for one or more specific purposes;
  • processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;
  • processing is necessary for compliance with a legal obligation to which the controller is subject;
  • processing is necessary in order to protect the vital interests of the data subject or of another natural person;
  • processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
  • processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third-party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

Pivotal BI Limited strictly adheres to all regulation in the protection of fundamental rights and freedoms of natural persons and in particular their right to the protection of personal data, as defined within the GDPR and the Data Protection Act (1998, 2018).


The transmission of information via the internet, email or text message is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information transmitted through the Services or over email; any transmission is at your own risk. Once we have received your information, we will take appropriate technical and organisational measures to safeguard your personal information against loss, theft and unauthorised use, access or modification.

Our website uses Secure Socket Layer (SSL) technology for all traffic. Any transmission of data between Pivotal BI Limited and other parties is done using similar industry standard encryption.

Storage of Your Information

Your personal information is stored securely and privately, with access granted only to those personnel at Pivotal BI Limited who have need of this information for the conduct of the business activities of Pivotal BI Limited in relation to the individuals or organisations that they represent. This information is held until it is no longer required for the purposes of conducting of business or informing of products and services, for which consent has previously been granted and continues to be granted. You can withdraw you consent, request amendment or permanent removal of information held by Pivotal BI at any time, as detailed in “Data Requests” below.

Safeguarding of Personal Data

Pivotal BI Limited follow all current requirements for safeguarding of this data in line with Data Protection and GDPR legislation. Where information is transferred to a party outside of the European Union, these parties guarantee their compliance with relevant security frameworks such as EU-US Privacy Shield.

Rights of the Data Subject as Stated Within the GDPR

The General Data Protection Regulation defines the following rights of individuals regarding information relating to the individual that is held by Pivotal BI Limited. Please note that these are listed here for convenience and do not form an exhaustive list. Readers are advised to consult the full GDPR articles and guidance for further information as required. Please see the link in the “Resources” section below. These rights can be actioned as detailed in the section “Data Requests” below.

The Right to Erasure (“Right to be Forgotten”)

The data subject has the right to request that all data relating to them is erased. This will result in all information held on the individual being removed from all systems controlled by Pivotal BI Limited and any party that is acting as a processor of this information for Pivotal BI Limited.

The Right to Rectification

The data subject has the right to have incorrect or incomplete personal data concerning him or her amended in a timely manner.

The Right of Access by the Data Subject

You have the right to request access to any and all information held by Pivotal BI Limited relating to you. This will include details such as the reason for the data processing, envisaged period of retention (where possible) and any parties to whom the data have or will be disclosed. Please see the relevant articles within the GDPR for further information.

The Right to Restriction of Processing

The data subject has the right to restrict processing of personal data where they are contesting the accuracy of the data, including the restriction on the deletion of the data when no longer required by the data controller.

Data Subject Requests

All requests for access to data stored by Pivotal BI Limited, for amendment, transfer, removal, or for revoking of previously granted consent should be sent to the data controller as detailed below:

Data Controller
Pivotal BI Limited

Kemp House
152-160 City Road

The reader is advised to consult the relevant articles (12-23) within the GDPR for full details regarding the rights of the data subject, information that is to be provided in the event of a data subject information request (both where data has originated from the data subject and also from other parties) and restrictions on obligations in these matters such as when involving judicial proceedings and national or public security.

Verification of Data Subject Identity

In order to securely provide the requested information on the data subject, it will be required to verify the source of the request. This will usually be done via email based on contact details held by Pivotal BI Limited. Where the identity of the individual data subject concerned cannot be reliably confirmed via email or similar means of verification using existing contact details, the data subject will be required to provide evidence of identification in the form of:

  • a certified copy of EU approved Photo Identification (Passport, European Union Identity Card or Driving Licence), and
  • a proof of address such as bank statement or utility bill.

Links to External Websites, Social Media and Other Online Platforms

Links to sites outside of the control of Pivotal BI Limited, such as may be found on or one of our social media or other online presences should be used with caution. We at Pivotal BI endeavour to vet all links we provide to ensure their safety and appropriate content for our visitors, however we cannot be held responsible for the content hosted outside of our site We advise due care and attention when actioning these links.

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and with due care and caution in regard to their own privacy and personal details. Pivotal BI Limited will never ask for personal or sensitive information through social media platforms. Please contact Pivotal BI Limited either by telephone or email should you wish to discuss or provide such information. may use social sharing buttons which help share web content directly from web pages to the respective social media or other online platform. These platforms may independently track and save your request to share a web page through your online platform account. Users are advised before using such social sharing buttons that they do so at their own discretion and that such tracking is outside of the control of Pivotal BI Limited.

Gravatar Hovercards

The use of the Gravatar service Hovercards functionality requires the following data to be transmitted to the Gravatar service:

Hash of the user’s email address (if logged in to the site or — or if they submitted a comment on the site using their email address that is attached to an active Gravatar profile) to the Gravatar service (owned by Automattic) in order to retrieve their profile image.


The official PDF of the Regulation (EU)2016/679 (General Data Protection Regulation).

Privacy and Electronic Communications Regulations 2003.

Twitter Privacy Policy.

Facebook Privacy Policy.

Google Privacy Policy.

Linkedin Privacy Policy.

Mailchimp Privacy Policy.

Interested in our Data Services?

To find out more regarding any of the above, please email us, give us a call or use our enquiry form via the button below.